In an era of constant technological advancement, it can be hard to stay on top of things. Here are some tech tools you may have overlooked that can help you grow and be successful in your business.

Password managers
Pretty much everything we do online requires a password. And it can be tempting to reuse them across different platforms or keep them written down on a note in your desk drawer. But those behaviours put you at risk of being hacked. You can also waste a lot of time resetting forgotten ones. A password manager will securely remember all your passwords so that you don’t have to.

Customer relationship management
Without your customers, you wouldn’t have a business. So, it’s essential that you retain existing clients while you continue to add new ones. A customer relationship management tool, or CRM, keeps all your contacts’ information organized and easily searchable. Other features can include managing and tracking all your customer interactions and monitoring who is opening and reading your emails.

Website monitoring
Your website is probably one of your most important marketing tools. But do you really know who’s using it and how? The only way to really understand your user’s experience is to use a monitoring program. These will tell you where your visitors are coming from, how many pages they visit, how much time they spend on each page and more.

Cloud-based accounting software
Two key advantages to using cloud-based systems are that all your files are automatically backed up and remotely accessible for your team. A cloud-based accounting platform, such as FreshBooks, simplifies invoicing, expense tracking, time management and reporting. Small business owners can also apply for a Canada Digital Adoption Program grant from the federal government to help pay for a subscription.

Find more information about cloud-based accounting software for your small business at freshbooks.com